In collaboration with AMA Atelier Monarque Architecture, we organized a unique event showcasing the creativity of the Montreal scene. The partnership celebrated local talent through a pop-up dedicated to Montreal-based industrial designers such as Sangare, Found, Small Medium Large Studio and Reggyyy. The event, held in conjunction with the Journées de la culture from September 27 to 29, 2024, transformed AMA's new offices at 63 rue de Brésoles into a vibrant and inspiring space.

AMA's recently inaugurated offices, specially designed to foster design and architecture, provided the ideal setting for this pop-up. The public was able to discover the designers' creative processes through guided tours, enriching exchanges with the teams and demonstrations illustrating the key stages of their projects. This initiative also marked the first collaboration between AMA and Ameublement d'intérieur Major, reflecting a shared commitment to promoting local design.

The pop-up was enthusiastically received, particularly by the organizers of the Journées de la culture, who awarded it the title of “coup de chapeau” for its originality and quality. Integrated into the Circuit Architectural de Montréal 2024, the event offered an immersive and enriching cultural experience. The project also received outstanding media coverage, including an article published by Index Design, which highlighted the impact of the initiative: Sangare, Found, Small Medium Large Studio and Reggyyy at AMA. We're proud to have helped showcase Montreal talent in a setting that reflects innovation and design excellence. This pop-up will remain a milestone in our commitment to promote local design and architecture while offering the public a unique and memorable experience.